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Why do you love Chipotle?


Matt Ragas, a researcher at the University of Florida, is currently conducting a study about Chipotle Mexican Grill – as it relates to the Chipotle brand, its customers (that's you!) and the media. As part of the study, he is conducting an online survey and would appreciate your help.

The survey is just 14 questions and should only take a few minutes of your time. This is your opportunity to share what you love (and don't love) about eating at Chipotle. How long have you been a Chipotle customer? How did you first hear about Chipotle? What are the top reasons you support Chipotle? What problems do you see facing Chipotle? You get the idea.

Here's the survey link:

http://www.surveymonkey.com/s.aspx?sm=wPVmHrsNhAhwqiey8y_2bHcA_3d_3d

Things to keep in mind: Matt is not affiliated with Chipotle Mexican Grill, Inc.; this study is only for academic purposes and your responses will remain confidential. You can only take the survey once. Finally, Matt intends to share the final results with us in the future.

Thanks for your help!



Posted by: ChipotleFan on 02/22/08 11:29 AM


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